AWR Lloyd Design review

All directions.
One place.

Explore all 12 homepage directions. Open a design and use Designs or Shift + D to move between them.

Perspective

  • A calm, editorial first impression.
  • Warm neutrals and refined serif titles.
  • Photography and clear space lead the story.

Forward

  • Confident navy-and-white contrast.
  • Bold titles and precise graphic layouts.
  • A structured rhythm makes content easy to scan.

Meridian

  • An immersive, cinematic first impression.
  • Panoramic film and expansive titles.
  • Quiet transitions connect each chapter.

The Brief

  • A homepage that reads like a publication.
  • Editorial type, fine rules and framed imagery.
  • Stories and insights lead the reading journey.

Grid of Record

  • Order and clarity through a strict grid.
  • Bold sans-serif type with a navy accent.
  • Facts and stories arranged like a ledger.

Cinematic Corridor

  • A film-like journey through the firm.
  • Full-screen footage and chapter-led sections.
  • Large titles build a sense of scale.

Quiet Institution

  • The composure of an established institution.
  • Restrained colour and generous space.
  • Rounded details soften the formal layout.

Minimal

  • A quiet, stripped-back expression.
  • Warm paper tones and a single serif voice.
  • Few visual elements keep the message central.

Dragon Mark

  • The dragon mark shapes the visual identity.
  • Restrained linework and tailored transitions.
  • Brand details create a distinctive signature.

Navigating Complexity

  • Strategy presented as a journey.
  • Routes, terrain and a regional globe.
  • Motion connects themes, stories and locations.

The Art of Judgment

  • A precise, considered expression of the firm.
  • Minimal sans-serif type and warm stone tones.
  • Interactive chapters reveal each theme.

The Weight of Perspective

  • An editorial story about perspective.
  • Architectural imagery and expressive type.
  • Location-led stories connect people and place.